On the occasion of the 2nd anniversary of Garderobe, a lovely fashion atelier and 2nd hand shop, located in a charming neighborhood in Innsbruck, DEAR UDO created the installation SPAM! OVERDOSE for the shop window.
The collection of Garderobe comprises unique handmade pieces of clothing designed and manufactured in the shop and the attached atelier. A fine choice of vintage pieces complete the exceptional selection for both, men and women.
SPAM! OVERDOSE captures the shops’ concept of anti mass consumption, pro #slowfashion and uniqueness. The installation is made of approximately 400 used cans, pickedgathered of local trash containers and covered with a new look.
Why SPAM! ? DEAR UDO chose the name SPAM! for the project because of the analogy to the American tinned food brand SPAM which sells durable meat in tiny cans and the later attribution of the name to unwanted e-mails.
mass consumption vs. individuality
DEAR UDO für OVERDOSE.
#slowfashion